PEROXIDE BY FAMA ABSOLUTE 32oz. In 1981, the shared dream of Stefano Fadda and Dario Capillupo kindled a special partnership built on a foundation of intuition and passion in full Italian style. The dream of the founders grew into a company specialized in hair care and beauty, with all Italian ownership, management and creativity.

Today, Professional by Fama continues to support professional hair stylists in their day to day work, providing them with the tools they need to realize their creativity. It continually secures its place as a valued ally in the business, continually inspiring new ideas and emphasizing originality.