PERMANENT COLOR IGORA ROYAL,

TRUE COLOR IN HIGH DEFINITION Color has been at the heart of what we do for over 100 years. Setting new standards in the market, IGORA ROYAL has given life to our partners‘ creativity – for over 50 years. This has always been our color commitment to you. Now is the time to discover a true step ahead in color. It is time to make our best - even better.

WHAT IS TRUE COLOR? True color stands for maximum intensity with very clear & sharp tone directions. It means up to 100% perfect white hair coverage - even on thick & resistant hair. Stunning performance and 100% reliability characterize true color - even under challenging conditions.

TRUE PERFORMANCE IGORA ROYAL covers up to 100% white hair, delivers ultimate color retention and represents intense color vibrancy. IGORA ROYAL equalizes the color evenly – even on porous hair. Clearest lifting shades and advanced care* for maximized contrast and shine. With its absolute true-to-tuft results you will have 100% reliability for your daily work.

*advanced care achieved with 12% 40 Vol. IGORA ROYAL Oil Developer

 we believe in the whole - being greater than the sum of its parts. We believe in a passion shared – a passion for hair. We believe in true partnerships – a two-way relationship for life.

Dedicated to creativity, Schwarzkopf Professional is built on a trusted foundation of expertise and quality. With over a century of innovation to celebrate, you can expect a global dynamic presence that keeps the hairdresser at its heart. Creating professional partnerships is at the core of what we do, it’s our philosophy and our point of difference. Staying ahead of the game and meeting the needs of an increasingly sophisticated client base demands total commitment to our partner, the hairdresser. We believe in a passion shared – a passion for hair. We believe in true partnerships – a two-way relationship for life.